Our General Business courses cover a wide range of industries from sales to hospitality, available in Business English, Business Chinese & Business Indonesian (subject to availability).
Find out more about what each course covers in detail below!
1. Numbers
Our Numbers courses help learners understand simple terms relating to measurements, quantifiers and qualifiers.
Numbers courses
(a) Numbers
Course Description: Covering key terms relating to numbers.
Key Terms: One Trillion, Ten Thousand, Decimal
(b) Measurements
Course Description: Terms covering basic units of measurements.
Key Terms: Kilogram, Area, Gallon
(c) Quantifiers & Qualifiers
Course Description: Terms covering estimation and quantification.
Key Terms: Some, Dozen, Maximum
2. Business Fundamentals
Our Business Fundamentals courses equip learners with essential terminology for analyzing markets, companies, products, and competitive landscapes.
Business Fundamentals courses
(a) Market Assessment:
Course Description: Market Assessment involves understanding how markets are segmented and structured. Learn terms that relate to industry analysis in this course.
Key Terms: Market Size, Market Trends, Cyclical Shifts
(b) Company Assessment:
Course Description: Company assessment is commonly required for forecasting and determining the health of an organization. Learn essential terms to facilitate discussions.
Key Terms: Growth Driver, Strategic Initiative, Key Performance Indicator
(c) Product Assessment:
Course Description: Product Assessment covers the terms used to discuss the development and distribution of a product and product portfolio.
Key Terms: Product Line, Inventory Distribution, Purchase Frequency
(d) Customers & Competitors:
Course Description: Customers & Competitors are critical in industry analysis. Terms covered in the course helps with discussions on competitive environments in the business landscape.
Key Terms: Customer Demographics, Share of Wallet, Competitive Positioning
3. Digital Marketing
The Digital Marketing course equips learners with essential terminologies to communicate digital marketing strategies and techniques for effective campaign management and analysis.
Digital Marketing Courses
(a) Digital Marketing Basics
Course Description: Terms covering campaign creation in digital marketing.
Key Terms: Search, SEO, Retargetting
(b) Media Channels
Course Description: Terms covering social platforms and common phrases related to these advertising channels.
Key Terms: WeChat, Reviews, Shares & Mentions
(c) Marketing Analysis
Course Description: Terms covering the process of assessing campaign performance.
Key Terms: Campaign ROI, Conversion, Total Reach
(d) Paid Advertising
Course Description: Terms used in paid advertising, which is useful for improving brand reach and driving customer conversion.
Key Terms: Conversion Tracking, Lookalike Audience, Pay Per Click
4. Payments
Our Payments courses delve into the intricate world of payment processes, methods, and security, equipping learners with essential terminology of financial transactions and entities involved.
Payments courses
(a) Payment Process & Entities
Course Description: Terms relating to the payment process as well as the parties involved.
Key Terms: Acquirer, Bank Identification Number (BIN), Batch Processing
(b) Payment Methods & Security
Course Description: Terms covering various aspects of payment security, including authentication methods, and fraud prevention measures.
Key Terms: Chargeback, Authentication, Personal Identification Number (PIN)
(c) Transaction & Financial Terms
Course Description: Terms covering essential financial and transaction-related concepts, including international payments, currency conversion and more.
Key Terms: Balance, Cross-Border Payment, Deposit
5. Retail
This course teaches terms relating to retail operations, equipping learners with essential terminology for managing day-to-day operations, understanding different store formats, optimizing inventory and pricing strategies, and analyzing key performance metrics.
Retail courses
(a) Retail Operations
Course Description: General terms used in day-to-day retail operations, covering product display to product sale.
Key Terms: Customer Relationship Management (CRM), SKU, Visual Merchandising, Planogram
(b) Store Formats
Course Description: Key terms covering different types of retail outlets.
Key Terms: Big Box Store, Department Store, Specialty Store, Supermarket
(c) Inventory & Pricing
Course Description: Terms covering inventory management, storage of goods, as well as pricing strategies used in retail.
Key Terms: First-In-First-Out (FIFO), Warehouse Management System, Price Perception
(d) Retail Key Metrics
Course Description: Terms related to common metrics used in the retail industry.
Key Terms: Average Transaction Value (ATV), Sales Productivity, Footfall Tracking
6. Real Estate
This module provides learners with real estate terminologies covering property types, development processes, legal documentation, negotiations, valuation methods, and property features.
Real estate courses
(a) Real Estate Overview
Course Description: Basic real estate terms to use relating to property types.
Key Terms: Residential, Strata Title, Tenant Mix
(b) Real Estate Development
Course Description: Terms that relate to government land planning and construction development.
Key Terms: Planning Act, Surveying, Construction
(c) Real Estate Documentation
Course Description: Terms related to documents necessary for the sale transaction.
Key Terms: Option to Purchase, Deposit, Stamp Duty
(d) Real Estate Legal
Course Description: Key terms covering legal documentation.
Key Terms: Caveat Emptor, Lease Renewal, Enbloc
(e) Real Estate Negotiations
Course Description: Key information for real estate agents and brokers to communicate amongst themselves and with clients.
Key Terms: Floor Plan, Offer, Cooling Measures
(f) Property Valuation
Course Description: Terms relating to the valuation of properties and the future returns of properties.
Key Terms: Fair Market Value, Rental Income, Assets Under Management
(g) Around the House
Course Description: Terms to describe areas within the property and in the development.
Key Terms: Prime Location, Swimming Pool, Ceiling Height
7. Hotels & Hospitality
This topic equips learners with terms relating to tourism and hospitality management, covering a wide array of terms essential for navigating the industry with proficiency.
Hotels & Hospitality Courses
(a) Tourism Management
Course Description: Terms pertaining to travel and tourism industry, covering aspects like travel documents, destinations, tourism types, expenditures, and industry-specific concepts.
Key Terms: Passport, Visa, Domestic Tourism
(b) Hotel Management
Course Description: Terms covering various aspects of hotel management, such as reservation systems, pricing strategies and revenue management.
Key Terms: Revenue Per Available Room (RevPAR), Yield Management, Dynamic Pricing
(c) Hotel Front Office
Course Description: Terms covering aspects of hotel front office work, encompassing guest interactions, reservations, payment methods and more.
Key Terms: Prepayment, Concierge, Check-In
(d) Hotel & Room Amenities
Course Description: Terms covering common amenities and facilities in hotels and hotel rooms.
Key Terms: Valet Service, Complimentary Breakfast, In-room Entertainment
(e) Hotel Room Service
Course Description: Terms relating to room service in hotels, covering guest services such as housekeeping and wake-up calls.
Key Terms: Deluxe Room, Housekeeping, Turndown Service
(f) Meetings & Conferences
Course Description: Terms pertaining to the MICE industry.
Key Terms: MICE, Incentive Travel, Destination Marketing
(g) Food & Beverages
Course Description: Terms covering the F&B industry.
Key Terms: Reservation, Corkage, Cover Charge
(h) Recreation & Entertainment
Course Description: Terms pertaining to recreation and entertainment within broader aspect of tourism, covering aspects like travel planning, popular destinations, attractions, and leisure activities.
Key Terms: Travel Agency, Return Ticket, Sightseeing Spot
8. Sales
Sales courses
(a) Sales & Pricing
Course Description: Sales & pricing are critical to close a contract.
Key Terms: Bulk Price, Margin, Discount
(b) Sales Discussions
Course Description: Sales discussions are required for negotiating contracts and terms of sale.
Key Terms: Request for Proposal, Demonstration, Upsell
(c) Sales Performance
Course Description: Sales performance is closely watched by sales managers identify effectiveness of the sales funnel.
Key Terms: Sales Target, Commission, Close Rate
(d) Customer Management
Course Description: Customer management requires understanding of the sales funnel.
Key Terms: Lead Generation, Sales Funnel, Touchpoints
9. ESG
Our ESG topic equips learners with terms relating to Environmental, Social, and Governance (ESG), covering fundamental concepts and practices essential for implementing sustainable business strategies.
ESG Courses
(a) ESG General
Course Description: Basic ESG Terms covering common terms related to the industry.
Key Terms: Disclosure Index, Sustainability, Compliance
(b) ESG Governance
Course Description: ESG terms related to governance and compliance.
Key Terms: Corporate Transparency, Board Structure, Litigation Risks
(c) ESG Society
Course Description: ESG terms related to social impact and corporate responsibility.
Key Terms: Labor Practices, Workforce Diversity, Access & Affordability
(d) ESG Environment
Course Description: Terms relating to ESG environment, covering concepts such as ecological footprint and waste management.
Key Terms: Carbon Emissions, Climate Change, Energy Efficiency
10. Project Management
(a) Project Planning
Course Description: Terms relating to ESG environment, covering concepts such as ecological footprint and waste management.
Key Terms: Carbon Emissions, Climate Change, Energy Efficiency
(b) Project Resourcing
Course Description: Terms relating to ESG environment, covering concepts such as ecological footprint and waste management.
Key Terms: Carbon Emissions, Climate Change, Energy Efficiency
(c) Monitoring & Meetings
Course Description: Terms relating to ESG environment, covering concepts such as ecological footprint and waste management.
Key Terms: Carbon Emissions, Climate Change, Energy Efficiency
(d) Agile Project Management
Course Description: Terms relating to ESG environment, covering concepts such as ecological footprint and waste management.
Key Terms: Carbon Emissions, Climate Change, Energy Efficiency
11. Product Management
Our Product Management topic equips learners with terms relating to product planning, design, implementation, data analysis, and project management.
(a) Product Planning I
Course Description: Terms pertaining to product planning, encompassing concepts, strategies, and tools used to develop and manage products effectively.
Key Terms: Competitive Analysis, Product Backlog, Backlog Grooming
(b) Product Planning II
Course Description: Terms pertaining to product planning, encompassing concepts, strategies, and tools used to develop and manage products effectively.
Key Terms: Referral Growth, Gamification, Use Case
(c) Product Design & Implementation
Course Description: Terms encompassing processes, tools, and documentation essential for developing and launching products effectively.
Key Terms: Hardcode, Beef Up, Revamp
(d) Product Data Analysis
Course Description: Terms encompassing metrics and measurements used to assess user engagement, product performance, and overall customer satisfaction.
Key Terms: Churn Rate, Retention, Funnel
(e) Project Meetings & Stakeholders
Course Description: Terms relate to project meetings and stakeholders, including roles, tools, and processes involved in project management.
Key Terms: Kanban Board, Burndown Chart, Milestone
12. Ecommerce
Our Ecommerce topic equips learners with terms relating to the industry, covering essential terms related to eCommerce operations, order fulfillment, key performance metrics, and retail categories.
Ecommerce courses
(a) ECommerce
Course Description: General terms used in eCommerce.
Key Terms: Omni-Channel Retailing, Merchants, Refund
(b) ECommerce Fulfilment
Course Description: Terms covering the order fulfilment process, such as processing, delivering and receiving goods.
Key Terms: Delivery Date, Flat Rate Shipping, Tracking
(c) ECommerce Key Metrics
Course Description: Terms covering key metrics commonly used in eCommerce.
Key Terms: Gross Merchandising Value, Take Rate, Website Traffic
(d) Retail Categories
Course Description: Terms related to different business models and goods sold in eCommerce.
Key Terms: B2C, Electronics and Home Appliances, Group Buying