Our General Business courses cover a wide range of industries from sales to hospitality, available in Business English, Business Chinese & Business Indonesian (subject to availability).
Find out more about what each course covers in detail below!
Our Numbers courses help learners understand simple terms relating to measurements, quantifiers and qualifiers.
Course Description: Covering key terms relating to numbers.
Key Terms: One Trillion, Ten Thousand, Decimal
Course Description: Terms covering basic units of measurements.
Key Terms: Kilogram, Area, Gallon
Course Description: Terms covering estimation and quantification.
Key Terms: Some, Dozen, Maximum
Our Business Fundamentals courses equip learners with essential terminology for analyzing markets, companies, products, and competitive landscapes.
Course Description: Market Assessment involves understanding how markets are segmented and structured. Learn terms that relate to industry analysis in this course.
Key Terms: Market Size, Market Trends, Cyclical Shifts
Course Description: Company assessment is commonly required for forecasting and determining the health of an organization. Learn essential terms to facilitate discussions.
Key Terms: Growth Driver, Strategic Initiative, Key Performance Indicator
Course Description: Product Assessment covers the terms used to discuss the development and distribution of a product and product portfolio.
Key Terms: Product Line, Inventory Distribution, Purchase Frequency
Course Description: Customers & Competitors are critical in industry analysis. Terms covered in the course helps with discussions on competitive environments in the business landscape.
Key Terms: Customer Demographics, Share of Wallet, Competitive Positioning
The Digital Marketing course equips learners with essential terminologies to communicate digital marketing strategies and techniques for effective campaign management and analysis.
Course Description: Terms covering campaign creation in digital marketing.
Key Terms: Search, SEO, Retargetting
Course Description: Terms covering social platforms and common phrases related to these advertising channels.
Key Terms: WeChat, Reviews, Shares & Mentions
Course Description: Terms covering the process of assessing campaign performance.
Key Terms: Campaign ROI, Conversion, Total Reach
Course Description: Terms used in paid advertising, which is useful for improving brand reach and driving customer conversion.
Key Terms: Conversion Tracking, Lookalike Audience, Pay Per Click
Our Payments courses delve into the intricate world of payment processes, methods, and security, equipping learners with essential terminology of financial transactions and entities involved.
Course Description: Terms relating to the payment process as well as the parties involved.
Key Terms: Acquirer, Bank Identification Number (BIN), Batch Processing
Course Description: Terms covering various aspects of payment security, including authentication methods, and fraud prevention measures.
Key Terms: Chargeback, Authentication, Personal Identification Number (PIN)
Course Description: Terms covering essential financial and transaction-related concepts, including international payments, currency conversion and more.
Key Terms: Balance, Cross-Border Payment, Deposit
This course teaches terms relating to retail operations, equipping learners with essential terminology for managing day-to-day operations, understanding different store formats, optimizing inventory and pricing strategies, and analyzing key performance metrics.
Course Description: General terms used in day-to-day retail operations, covering product display to product sale.
Key Terms: Customer Relationship Management (CRM), SKU, Visual Merchandising, Planogram
Course Description: Key terms covering different types of retail outlets.
Key Terms: Big Box Store, Department Store, Specialty Store, Supermarket
Course Description: Terms covering inventory management, storage of goods, as well as pricing strategies used in retail.
Key Terms: First-In-First-Out (FIFO), Warehouse Management System, Price Perception
Course Description: Terms related to common metrics used in the retail industry.
Key Terms: Average Transaction Value (ATV), Sales Productivity, Footfall Tracking
This module provides learners with real estate terminologies covering property types, development processes, legal documentation, negotiations, valuation methods, and property features.
Course Description: Basic real estate terms to use relating to property types.
Key Terms: Residential, Strata Title, Tenant Mix
Course Description: Terms that relate to government land planning and construction development.
Key Terms: Planning Act, Surveying, Construction
Course Description: Terms related to documents necessary for the sale transaction.
Key Terms: Option to Purchase, Deposit, Stamp Duty
Course Description: Key terms covering legal documentation.
Key Terms: Caveat Emptor, Lease Renewal, Enbloc
Course Description: Key information for real estate agents and brokers to communicate amongst themselves and with clients.
Key Terms: Floor Plan, Offer, Cooling Measures
Course Description: Terms relating to the valuation of properties and the future returns of properties.
Key Terms: Fair Market Value, Rental Income, Assets Under Management
Course Description: Terms to describe areas within the property and in the development.
Key Terms: Prime Location, Swimming Pool, Ceiling Height
This topic equips learners with terms relating to tourism and hospitality management, covering a wide array of terms essential for navigating the industry with proficiency.
Course Description: Terms pertaining to travel and tourism industry, covering aspects like travel documents, destinations, tourism types, expenditures, and industry-specific concepts.
Key Terms: Passport, Visa, Domestic Tourism
Course Description: Terms covering various aspects of hotel management, such as reservation systems, pricing strategies and revenue management.
Key Terms: Revenue Per Available Room (RevPAR), Yield Management, Dynamic Pricing
Course Description: Terms covering aspects of hotel front office work, encompassing guest interactions, reservations, payment methods and more.
Key Terms: Prepayment, Concierge, Check-In
Course Description: Terms covering common amenities and facilities in hotels and hotel rooms.
Key Terms: Valet Service, Complimentary Breakfast, In-room Entertainment
Course Description: Terms relating to room service in hotels, covering guest services such as housekeeping and wake-up calls.
Key Terms: Deluxe Room, Housekeeping, Turndown Service
Course Description: Terms pertaining to the MICE industry.
Key Terms: MICE, Incentive Travel, Destination Marketing
Course Description: Terms covering the F&B industry.
Key Terms: Reservation, Corkage, Cover Charge
Course Description: Terms pertaining to recreation and entertainment within broader aspect of tourism, covering aspects like travel planning, popular destinations, attractions, and leisure activities.
Key Terms: Travel Agency, Return Ticket, Sightseeing Spot
Course Description: Sales & pricing are critical to close a contract.
Key Terms: Bulk Price, Margin, Discount
Course Description: Sales discussions are required for negotiating contracts and terms of sale.
Key Terms: Request for Proposal, Demonstration, Upsell
Course Description: Sales performance is closely watched by sales managers identify effectiveness of the sales funnel.
Key Terms: Sales Target, Commission, Close Rate
Course Description: Customer management requires understanding of the sales funnel.
Key Terms: Lead Generation, Sales Funnel, Touchpoints
Our ESG topic equips learners with terms relating to Environmental, Social, and Governance (ESG), covering fundamental concepts and practices essential for implementing sustainable business strategies.
Course Description: Basic ESG Terms covering common terms related to the industry.
Key Terms: Disclosure Index, Sustainability, Compliance
Course Description: ESG terms related to governance and compliance.
Key Terms: Corporate Transparency, Board Structure, Litigation Risks
Course Description: ESG terms related to social impact and corporate responsibility.
Key Terms: Labor Practices, Workforce Diversity, Access & Affordability
Course Description: Terms relating to ESG environment, covering concepts such as ecological footprint and waste management.
Key Terms: Carbon Emissions, Climate Change, Energy Efficiency
Course Description: Terms relating to ESG environment, covering concepts such as ecological footprint and waste management.
Key Terms: Carbon Emissions, Climate Change, Energy Efficiency
Course Description: Terms relating to ESG environment, covering concepts such as ecological footprint and waste management.
Key Terms: Carbon Emissions, Climate Change, Energy Efficiency
Course Description: Terms relating to ESG environment, covering concepts such as ecological footprint and waste management.
Key Terms: Carbon Emissions, Climate Change, Energy Efficiency
Course Description: Terms relating to ESG environment, covering concepts such as ecological footprint and waste management.
Key Terms: Carbon Emissions, Climate Change, Energy Efficiency
Our Product Management topic equips learners with terms relating to product planning, design, implementation, data analysis, and project management.
Course Description: Terms pertaining to product planning, encompassing concepts, strategies, and tools used to develop and manage products effectively.
Key Terms: Competitive Analysis, Product Backlog, Backlog Grooming
Course Description: Terms pertaining to product planning, encompassing concepts, strategies, and tools used to develop and manage products effectively.
Key Terms: Referral Growth, Gamification, Use Case
Course Description: Terms encompassing processes, tools, and documentation essential for developing and launching products effectively.
Key Terms: Hardcode, Beef Up, Revamp
Course Description: Terms encompassing metrics and measurements used to assess user engagement, product performance, and overall customer satisfaction.
Key Terms: Churn Rate, Retention, Funnel
Course Description: Terms relate to project meetings and stakeholders, including roles, tools, and processes involved in project management.
Key Terms: Kanban Board, Burndown Chart, Milestone
Our Ecommerce topic equips learners with terms relating to the industry, covering essential terms related to eCommerce operations, order fulfillment, key performance metrics, and retail categories.
Course Description: General terms used in eCommerce.
Key Terms: Omni-Channel Retailing, Merchants, Refund
Course Description: Terms covering the order fulfilment process, such as processing, delivering and receiving goods.
Key Terms: Delivery Date, Flat Rate Shipping, Tracking
Course Description: Terms covering key metrics commonly used in eCommerce.
Key Terms: Gross Merchandising Value, Take Rate, Website Traffic
Course Description: Terms related to different business models and goods sold in eCommerce.
Key Terms: B2C, Electronics and Home Appliances, Group Buying
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